We all have "great ideas". But when you try to make them happen without aligning why, you get C.R.A.B.
Creating new goals or initiatives just to support the idea
Running of the bulls aka organizational chaos
Attacked!
Brand confusion

Ask Why Not How teaches you to keep it C.L.E.A.R.
Create/Innovate
Laugh
Evaluate
Align
Reduce/Reuse/Recycle


Align your teams branding goals. Have me speak on this topic
or coach you on your brand.